We speak of captive product pricing when companies make product that must be used along with the main product. Pricing strategies ♦ Product line pricing – Prices are set on the basis of well-established price points of other products in the product line. Presentation On PRICING STRATEGIES. Key Words: Pricing Strategies, Marketing Mix, Cost Plus Pricing, Demand Oriented Pricing. The framework analyzes the different pricing strategies and addresses the importance of knowing the customer’s value understandings as well as other interior and exterior factors while fixing prices. Actions. By using the pricing strategy PowerPoint template, the presenters can demonstrate 10 different pricing tactics of your company, or the presenter can educate the people, “what is pricing strategy and what are the keycomponents of pricing tactics. Read on to better understand the available pricing strategies for online retail. Download PRICING STRATEGIES Presentation Transcript: 1.PRICING STRATEGY IN SERVICE INDUSTRY 2.Introduction Service sector is the lifeline for the social economic growth of a country. explains various pricing strategies whereas the next section discusses advantages and disadvantages of various pricing strategies. An organisation can adopt a number of pricing strategies, the pricing strategy will usually be based on corporate objectives. Info. Pricing strategies best.ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. PPT – Pricing Strategies PowerPoint presentation | free to view - id: 2014b-YmZlY. On the contrary, in optional product pricing, we should think of products that can be bought/sold with the main product. The first step to pinpointing your ideal pricing strategy is to establish your pricing objectives. Figure-4 shows different pricing methods: The different pricing methods (Figure-4) are discussed below; […] ... ppt, 3 MB. International; Resources. Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. We learned that cost plus and competitive pricing can be useful, but they’re fairly weak overall, particularly in the SaaS or software space. Other Pricing Strategies In their search for the best price level, Wow Wee’s marketing managers could consider a variety of other approaches, such as cost-based pricing, demand-based pricing, prestige pricing, and odd-even pricing. Some common ones are: •Odd-even and prestige pricing •Multiple-unit pricing •Everyday low prices (EDLP) Marketing Essentials Chapter 26, Section 26.2 Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. Your pricing strategy is a strategic tool to help you achieve your business’ objectives. Price is the value that is put to a product or service and is the result of a set of calculations, understanding, research and risk taking ability. Top 3 Pricing Strategies . Types Of Pricing Strategies. Some of these are topics already presented in 15.013, and some are new. Pricing strategies to consider: Competitive Pricing, Value-based Pricing, Tiered Pricing, Pay-What-You-Want Pricing. Pricing is the process of determining what a company will receive in exchange for its product or service. doc, 82 KB. Pricing Strategies for Contested Markets. Apple’s Pricing Strategies. This lesson focuses on Pricing strategies and comes complete with lesson plan. A business can use a variety of pricing strategies when selling a product or service. Unlike digital products, there are hard costs (other than time and energy) to producing a physicial good. Prices are based on three dimensions that are cost, demand, and competition. Created: Oct 22, 2011. doc, 2 MB. This model relates pricing to the quality delivered. 11 different types of pricing 1) Premium pricing . This lesson focuses on Pricing strategies and comes complete with lesson plan. Philip Kotler’s Pricing Strategies, also known as the Nine Quality-Pricing Strategy, consists of a matrix of nine pricing options. Get the plugin now. Physical Products. Any of these methods could be used not only to set an initial price but also to establish long-term pricing levels. 5 pricing strategies, IGCSE Business Studies Marketing section. Such strategies come in the form of: Charm Pricing: This involves reducing the price by a minimal amount (say 1 cent) which makes the customer perceive the price to be less. 2.1. Download Share Share. Download PowerPoint templates & slide designs on Pricing Strategies for business presentations. Price Adaptation Strategies and Marketing Management. Pricing strategies for online retail The lowest price doesn't always win. Tìm kiếm pricing strategies and practices ppt , pricing strategies and practices ppt tại 123doc - Thư viện trực tuyến hàng đầu Việt Nam The diagram depicts four key pricing strategies namely premium pricing, penetration pricing, economy pricing, and price skimming which are the four main pricing policies/strategies. ADVERTISEMENTS: An organization has various options for selecting a pricing method. Get the plugin now. Pricing Strategies Ppt - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Pricing Strategies found in: Pricing Strategy Analysis Diagram Presentation Visual Aids, Pricing Strategies Ppt PowerPoint Presentation Outline Examples, Major Pricing Strategies Ppt PowerPoint Presentation Model Ideas Cpb,.. In highly contested markets where industry-changing innovations and cost advantages aren’t possible, the secret to profits is smart pricing. The objective is to provide you with a pricing “toolbox,” i.e., a set of pricing techniques, … The price can be set to maximize profitability for each unit sold or from the market overall. Show all files. The reality of online retail pricing is that the lowest price doesn’t always get the sale. Actions. The paper ends with a conclusion about how the businesses should select the most suitable pricing strategy for themselves. In some cases, companies establish a set price for a good or service that is constant across the business. PPT – Pricing Strategies PowerPoint presentation | free to view - id: 6a22af-NmI1Y. September 5, 2016 September 5, 2016 / vsankara. The strategy you choose can make or break your business, as the price of your product or service directly affects the revenue of your company. Price range " Profit margin Total costs per unit Price ceiling Price floor Customer’s perception of value Product/service costs Psychological pricing refers to the psychological pricing strategies marketers use to make customers buy the products, triggered by emotions rather than logic. The goal is the assist companies to position products based on their perceived place in the market relative to the competition. A pricing strategy takes into account segments, ability to pay, market conditions, competitor. Pricing (Revised: July 2012) These lecture notes cover a number of topics related to strategic pricing. The organization can use any of the dimensions or combination of dimensions to set the price of a product. Pricing strategies shape your prospects’ view of service quality. Vigneshwar Sankaraan #216268276. Lesson 10 - pricing. Scribd is the world's largest social reading and publishing site. Common pricing strategies . Pricing Strategies Examples. The Price is Right3. By considering all these, the nine pricing strategies, as identified by Philip Kotler, are as follows. High and low price strategies . About this resource. This website and its content is subject to our Terms and Conditions. Share Share. View Notes - Pricing Strategies -Ch.16.ppt from MANAGEMENT 101 at Terbuka University. So far, we’ve already learned about cost plus pricing, competitor based pricing, and value based pricing in depth. Pricingstrategies. The Adobe Flash plugin is needed to view this content. Pricing strategy is a huge element of an overall marketing strategy. Captive Product Pricing – Product Mix Pricing Strategies. High price is accepted if it agrees with the value of the product perceived by the customers, other wise such a . Psychological Pricing Strategies Psychological pricing strategies are pricing techniques that help create an illusion for customers. They form the bases for the exercise. Know your margins. The Adobe Flash plugin is needed to view this content. PPT On PRICING STRATEGIES. For example, a low price may lead customers to believe that your service quality is poor. Pricing Strategies 3 major pricing strategy Cost-based pricing Competiti on-based pricing Customer value-based pricing Source: Nagle, Hogan and Zale, 2005 . It is a type of pricing which involves establishing a price higher than your competitors to achieve a premium positioning.You can use this kind of pricing when your product or service presents some unique features or core advantages, or when the company has a unique competitive advantage compared to its rivals. Pricing Analysis found in: Price Analysis Presentation Powerpoint Templates, Pricing Strategy Analysis Diagram Presentation Visual Aids, Market Analysis Pricing Assumption Ppt PowerPoint Presentation Gallery Icon, Price Analysis.. Academia.edu is a platform for academics to share research papers. In fact, pricing battles usually end with you pricing your products too low. Apple Inc. is a technology and innovative company, which designs, produces and sells Imac, Iphones, Ipods, music. Sometimes B2B companies face intense competition. The Pricing Strategy table below provides the definition for ten different pricing strategies and an example to explain each pricing strategy. Examples for captive product pricing are razor blade cartridges and printer cartridges. ♦ Optional Pricing – A base price is set for the basic product and prices are set for optional features, services along with the main product. Perception of product and brand image. chapter 16 Developing Pricing Strategies and Programs Introduction Price is one element of the marketing mix However there are other important approaches to pricing, and we cover them throughout the entirety of this lesson. Slide designs on pricing strategies for business presentations of the dimensions or combination of dimensions to set price. 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